Skincare brand Nerium International has expanded to Mexico, where it will be launching Optimera, the company’s new anti-aging product line.

Optimera is packaged in sleek blue and white airless bottles. The brand’s other products utilize the same curvy shape, for brand recognition, in other colors such as white and steel gray with silver accents.

Nerium International, LLC is headquartered in Addison, Texas, and describes itself as a “relationship” marketing company. The brand began selling in the U.S. in 2011. It is now available in Canada as well – and plans to launch in several other countries in the near future.

Jeff Dahl, Co-Chief Executive Officer, for Nerium, said:

“We have planned for international expansion since inception…Our focus on creating exclusive and effective science-based products for our customers remains the same as we grow and bring Nerium products to the Mexican market.”